Hitting the Sweet Spot with Pinterest
The basic terms and concepts you need to understand to effectively use Pinterest.
This is much like a cork board or a page in a scrapbook where all the photos are related. You might set up topic-specific boards and add pictures that are relevant to those boards. For example, you could create a “Puppy Antics” board or a “Creative Wedding Cakes” board. How specific or general you want your boards to be is totally up to you.
The main idea with Pinterest is to “pin” pictures to your boards. Pin is used both as a verb (the act of putting a picture on a board is “pinning”) and a noun (images and videos you put on your board are “pins”). For example, you might pin a picture of Pug in Darth Vader Costume in your “Puppy Antics” board.
When you see another’s pin that you like, you can “repin” it, which places the picture on an appropriate board of your own. It’s a way to show appreciation for a great image from another Pinterest member and it also helps you create an even better board for yourself.
- Like :
If you see a pin that you like, but do not want on your own boards, you can click a button to “Like” it. You show appreciation for other’s pins, plus Pinterest tracks your “Likes”, so you can refer to them later on.
You can comment on other’s pins or respond to comments on your own pins. Your comments appear under those pins.
- Hashtag (#):
The hashtag (#) search function permits people to quickly and conveniently discover pins on particular topics they’re interested in. It functions exactly like the hashtag on Twitter. In the description of the photo you are pinning, hashtag (#) the keywords that best describe the picture you’re pinning. Make sure to use both specific and broad keywords so you cover topics that connect you to the largest audience possible.
Pinfluence is a measurement of your influence and popularity on Pinterest, similar to the Klout score. Your Pinfluence score is provided free at pinpuff.com. After you’ve entered your Pinterest username, Pinpuff calculates your popularity, influence, reach, and also determines the monetary value of your pins and the traffic your pins generate. Klout determines social reach for multiple networks, such as LinkedIn, Facebook, Twitter, Google+, YouTube, and more; but Pinpuff is only measuring your social reach on Pinterest.